One of America's Largest Retailers Says the word "America" is Offensive...WTF! February 7, 2019 12:36

*Twilight Zone music plays*

You woke up this morning thinking you were living in the greatest country on Earth. A country where freedom is held most sacred above all. More specifically, a country where freedom of speech, conscious, and thought are the foundations for which this great country was built on.

But you woke up – in the Twilight Zone – and that reality may no longer exist.

Here's the story...

We sell patriotic apparel. Mainly t-shirts and tank tops featuring right-leaning topics promoted in a sometimes serious but mainly fun, in-your-face, and some may feel, abrasive manner. Take a scroll through our cataloger of badass American products and you can see the wide of American tees we sell including funny USA shirts, patriotic party tees, as well as military and veteran t-shirts.

We use plenty of “salty,” brash language that some may consider inappropriate. But the words we use, ideals, and fundamentals our clothing is based on has resonated with our customers. They appreciate our lack of political correctness and respect our first Amendment rights.

Our messages may cause controversy and trigger debate, but we expect it – and embrace it. But we were thrown a curve ball recently when a word we use in nearly every single one of our products was deemed so offensive that we were not allowed to list any of our items that contained that word with a specific retailer.

So, what’s the one word that would absolutely cross the line? What word would make, a multibillion-dollar international retailer say: “Nope, we’re not selling your products in our store because you used that word”?

Brace yourselves...

Are you sitting down for this?

Take a deep breath...

The word is...

"America"

Yes, that’s the word that crossed the line.

America.

Land of the free. Home of the brave. A country where the founders of that retailer were born, raised, and started that company. A company that is worth close to $400 BILLION due to hardworking Americans working at and buying from this retailer. So, which retailer would be so offended by using the word “America?”

Walmart. Yep, friggin’ Walmart.

Sam Walton must be turning over in his grave. The ironic thing is that Mr. Walton’s autobiography is titled: “Sam Walton: Made in America.”

You can’t make this shit up.

Here’s the whole story:

Walmart invited us to list some of our products on walmart.com. “Cool!” we thought. What a great opportunity to sell our stuff in one of the largest retailers in the world! We’ll have a chance to share our love of this country to a much broader audience. More “Back to Back World War Champs,” “Raised Right,” and “Teddy Brosevelt” t-shirts sold around the world!

When we started uploading items into the Walmart system, we started getting error messages. Well, we reached out to Walmart’s Partner Support and they sent us this little bombshell:

 walmart scandal - walmart calls the word "america" offensive. Doesn't allow products containing that term.

My blood boils each time I read it. They actually had the balls to say (referring to one of our shirts), “…we observe that in the title it contains “America” which is offensive as per the trust and safety policy.”

Let that sink in: “America” is offensive to Walmart.

Here’s what else is “offensive” according to their policy:

  • Products that display explicit nudity or vulgar language
  • Products that contain obscene material, sexually suggestive, or pornography
  • Products that contain nude or partially nude images of minors
  • Products that either portray, glorify or promote in an insensitive way:
    • animal cruelty
    • any historical or news events
    • criminal or illegal activity
    • derogatory stereotyping based on race, ethnicity, gender, sexual orientation, religion, or nationality
    • hatred
    • intolerance
    • natural or man-made disaster(s)
    • tragedy
    • violence
  • Products marketed to or targeted at kids or teenagers that are not age appropriate

So, Walmart is telling us that America is equal to “criminal or illegal activity,” “hatred,” “tragedy,” and “violence”?

This is so beyond outrageous, the more I type the more pissed I get.

Unfortunately, this is where our beloved country is going. It’s been going this way for a long time. From taking God out of public schools, to abortion on demand, to the absolute pussification of men and masculinization of women, our American culture is at risk of dying completely.

So, what do you think when you hear the word “America?” I’ll tell you what I think:

  • Freedom
  • Rights
  • Beer
  • Liberty

We’re not going to let Walmart, or any other corporation (or individual or group), take away our right to free speech, our sense of humor, or our creativity. We’re going to fight for our culture and hope you’ll join us.